What's a placement?
Placements are locations on the Google Display Network where your ad can appear. A placement can be an entire website, a subset of a website (such as a selection of pages from that site), or even an individual ad unit positioned on a single page.
There are two types of placements:
* Automatic placements: If you have keywords in your ad group and are targeting the Display Network, we use contextual targeting to determine "automatic placements" where your ads appear.
* Managed placements: Placements you choose to manage separately for increased control. You can set unique bids for each of your managed placements, or you can use managed placements to restrict the sites in the Display Network where your ads appear.
"Learn more about placements"
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