How to Display Network Add Placements?

source by:Google adwords

"Adding placements to an ad group"




There are three main ways to add managed placements to an ad group:

1. Manually adding managed placements
2. Copying automatic placements over to become managed placements
3. Using the placement tool.

Use Options 2 and 3 if you want your ad to show on placements, but don't know which ones to select.

The first time you add a managed placement to an ad group, we'll prompt you to set a default bid in case you want to set it higher or lower than the automatic placements default bid. If you think you'll be using managed placements mostly to manage sites on which you want to be highly competitive, consider raising the managed placement default bid. This will give you a stronger chance at winning the ranking auction. Also remember that if you have keywords in your ad group, we'll use them to contextually target your ad to your managed placements. Your ad will only run on pages within the sites you select where your keywords are relevant.
Option 1: Manually add managed placements

1. Go to the Networks tab at the ad group level.
2. Find the Display Network table, and click show details next to "Managed placements."
3. When the managed placement table opens, click + Add placements.
4. Type in the URL of the placement on which you'd like the ads in this ad group to show.
5. Click Save to add the placements to your ad group.

Option 2: Copy from automatic placements

1. Go to the Networks tab at the ad group level.
2. Find the Display Network table, and click show details next to "Automatic placements."
3. When the automatic table opens (you may have to scroll down the page), you'll see a list of domains (if any) on which your ads have run.

Note: If your ad group has never run on automatic placements, this table will be empty, so you won't be able to add managed placements via this method.
4. Here, you can select the checkboxes next to the automatic placements you'd like to copy to your managed placements table.
5. After selecting one or more placements, click Manage placement and bid.
6. Select a new bid for this managed placement, or set the same bid.
7. Click Save to add the placements to your ad group.

Option 3: Use the placement tool

1. Go to the Networks tab at the ad group level.
2. Find the "Display Network" table, and click Show details next to "Managed placements."
3. When the managed placement table opens, click + Add placements.
4. Click Try the placement tool next to the text box.
5. Once the placement tool launches, you can find and add managed placements by searching for a phrase or website URL for placement ideas.
6. Click Add next to the placements you'd like to add to your ad group.
7. Click Save and Continue to add these placements to the box on the next page.
8. Click Save to add the placements to your ad group.

Learn more about using the placement tool.
Editing placements within an ad group

You can make a variety of edits to your placements at any time. You can change the placements themselves (change the websites you're targeting), change your bids, pause or enable existing placements, or select individual destination URLs for each of your placements.

1. Go to the Networks tab at the ad group level.
2. Find the Display Network table, and click show details next to "Managed placements."
3. When the managed placements table opens, you'll see a list of domains which you've added to your ad group.
4. Here you can make a variety of edits to your placements:
* Pause or enable a placement: You can pause or enable a placement by clicking just to the left of the placement domain. If the placement is currently paused, it will display a "pause" sign (two parallel lines). If it's currently enabled, it will display a small green circle. Clicking any of these icons will allow you to change the status of the placement.
* Edit actual placement: To change a placement, simply click the placement under and enter your new placement. Be sure to click Save after editing.
* Edit placement level bids: To edit your bids for an individual placement, simply click the bid under the "Max CPC" column and enter your new bid. Be sure to click Save after editing.
* Edit placement destination URL: To edit your placement destination URL, select the checkbox next to the placement, and click the Edit button. This will make all fields editable, and allow you to enter a placement level destination URL. Be sure to click Save.

Deleting placements within an ad group

You can easily delete placements from your ad group at any time. Deleting a placement means that we'll no longer try to show your ads specifically on that placement. If you're still utilizing automatic targeting, your ads may still show on that placement through contextual targeting. If you'd like to stop showing on a site altogether, you may want to use our Site Exclusion Tool.

Follow these instructions to delete placements from your ad group:

1. Go to the Networks tab at the ad group level.
2. Find the Display Network table, and click show details next to "Managed placements."
3. When the managed placement table opens, you'll see a list of domains which you've added to your ad group.
4. Select the placement you'd like to delete by selecting the checkbox to the left of the placement name.
5. Click the Change Status button above the placement.
6. Select Delete.
7. Click OK, and your placement will be deleted.

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