I highly recommend the 10 secret of keyword optimazation
- find all relevant generic keywords and category based keywords using all the tools you can find
- build a list of target url's of all the target keywords
- promote all the keywords until it reaches #1)
- find all the keywords that produced the most revenue
- make sure you rank #1 on all profitable keywords
- keep on trying to ranking the weaker keywords
- stop promoting those keywords with no sale after a period of time
- find all relevant keywords where your competitors are ranked on the first page
- identify those competitor keywords you haven't promoted yet
- repeat 2 to 10
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