- Get a proofreader. Poor spelling and grammar reflect badly on the services and information being provided; avoid unwarranted negative judgments by getting the writing in order prior to publication online.
- Avoid content generators. While these were once the delight of a fledgling web industry, they are no longer useful. Putting your own team's creativity online is what is useful.
- Never copy and paste from another website - Google, Yahoo, MSN and other search engines are too smart for this nowadays and will detect copied and unoriginal content, sending you to the bottom of the pile.,,,
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