How to improve your internet presence

1. 
   Get linked. This is a very important part of website management. Exchange links. Trading links with other websites that are closely related to the subject of your website can bring you more website traffic. These are two-way links because you must provide a link to them, too, and linking to low-quality websites can threaten the credibility of yours. Only link to sites that are dead ontopic, and truly help your visitors. Instead of trading links, you could also trade banner ads, half page ads, classified ads, etc.
   
   Be sure to not be too excessive with your link exchanges and do not make this your entire link building method.
   
   Google webmaster guidelines specifically says to not engage in link schemes including "Excessive reciprocal links or excessive link exchanging ("Link to me and I'll link to you.")"
2. Advertise your presence. Besides using links, you must make use of numerous other ways to increase web traffic. Sit down and write a list of all the ways you can think of to get your web address noticed and clicked on. For example:
   
   
   • If you have money - consider pay per click. The big search engines like Google, Yahoo, Microsoft provide schemes. But find out first how to limit your expenditure to the level you want.
   • Use e-zines. Make your own that relate to your website and form a regular reminder each issue for people to visit your website. Submit all the free e-zine directories on the internet.
   • Submit your articles to e-zines, websites and writing sites that accept article submissions. Include your business information and web address at the end of the article. This is a good way to create one-way backlinks to your website. This is the most effective way to get listed on any search engine. Usually, the more relevant links you have pointing to your site the higher you will rank.
   • Go beyond the electronic medium and into the print medium. Advertise in local newspapers, business brochures, magazines, nationwide publications and mail-drop literature. And don't forget the perennial favorite, the good old Yellow Pages™ - printed version naturally!
   • Small business cards left in cafés, on signboards, exchanged at meetings etc.
   • Use local resources such as clubs, libraries and community centers for non-profit website awareness raising.
   • Participate on message boards. Post answers to other people's questions, ask questions and post appropriate information. Include your signature file containing your website's URL at the end of all your postings.
   • Start your own online discussion community. It could be an online message board, e-mail discussion list or chat room. When people get involved in your community, they will regularly return to communicate with others.
   • Use word of mouth. Tell everyone you know about your website, give out business cards to passers-by in the street, and so on. You might even want to run a guerrilla marketing program!
   • Use your car, especially if your website is area-specific (e.g. a website detailing local events or selling local services). Get some vinyl decals or bumper stickers created and turn your car into a moving advertisement, literally driving traffic to your web site!
3. 
   
   
   
   
   
   Give freebies. Who doesn't like a freebie?! Online freebies are commonplace and they leave the visitor wanting more when they are well written and informative introductory materials. Consider such freebies as:
   
   
   • Giving away an eBook with your ad on it. Allow your visitors to also give the freebie away. This'll increase your ad exposure and increase web traffic to your website at the same time;
   • Holding free online classes or seminars. They could be held in your website's chat room. The idea of "live" information will definitely entice people to visit your website. You will become known as an expert on the topic.
   • Giving visitors a free entry into your contest or sweepstakes. The prizes should be something of interest or value to your visitors. Most people who enter will continually revisit your web site to get the results.
   • Letting visitors download free software such as freeware, shareware, demos etc. You could even turn part of your site into a free software directory. If you created the software, include your ad inside and let other people give it away.
   • Targeting specific groups who might worry about using the internet with free classes in using it on your site - senior citizens, busy workers etc. might find these convenient and alluring.
   • Offering free online services or utilities from your website. For instance, they could be search engine submitting, copywriting, proofreading etc. The service or utility should be helpful to your target audience.
   • Giving free consulting to people who visit your website. You could offer your knowledge via e-mail or by telephone. People will consider this a huge value because consulting fees can be very expensive.
   • Offering a free start-up package that has a finite time; enough time for the customer to practice with your online product and like it enough to pay for continued use.
   • Sending out free CD-Roms, CDs, DVDs etc. that contain starter packs or teasers to encourage the customer to use your site more.
   • Offering free screensavers or templates for business cards, cards, writing paper etc., anything that a customer can print out.
4. 
   
   
   Be patient. Search engines need a lot of time to index a new website and domain. They need time to index all your content; it's worth the wait and should be factored into your website profitability and/or popularity timeline. In the meantime, continue to add high quality content to your website and keep it up to date and relevant.
5. 
   Use all of these free techniques to increase traffic to your website: USFreeads.net, twitter.com, bloggvertise.com, drop flyers, chat rooms, forums, Youtube, Myspace and Google Groups.

• Posted from:www.wikihow.com

Posted in: Internet Presence